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E-Commerce infrastructure solutions provider Netegrity Inc. announced what it called a "breakthrough technology for securing and managing affiliate networks."

For the first time, this new affiliate services technology enables e-commerce portals to expand their offerings by integrating partners into a virtual portal that provides a unified set of services to customers, the company said.

This new technology is delivered as a new shared service built on the SiteMinder 4.0 release, which begins shipping this week.

SiteMinder 4.0 now provides affiliate agent technology that extends single sign-on and user entitlement information beyond the main portal and to the affiliate sites, the company said. When the user moves to an affiliate site, SiteMinder provides the new Affiliate Agent, which is installed on the affiliate site, with all the information to automatically authenticate the user and personalize content based on the user's unique entitlement information.

"Until SiteMinder 4.0, there has been no technology that can tightly link portals and their affiliates together, enabling them to provide their users with a high quality, personalized, and secure user experience anywhere they go on the affiliate network," said Barry Bycoff, president and chief executive officer, of Netegrity.

The affiliate services framework will be based on XML to provide portals with an open and extensible approach to extending Internet services such as authentication, authorization and personalization to their affiliates.

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